Discover the reasons behind Taylor Swift's choice of 'Portofino Orange' as the official color for her new era and how it ...

Billboard asked Sherwin-Williams (and Pantone) about the on-the-ground (and on-your-walls) impact the singer's palette has on ...

Orange personalities are friendly, have a ready smile and a quick wit, and are fluent if not profound in speech.” Although ...

"I’ve just always liked it, Jason," Tay told Jason Kelce. "It feels like kind of energetically how my life has felt. And this ...

In color theory, teal often represents balance, emotional well-being, and harmony. Together, the color combination of orange and teal creates a dynamic yin and yang. It's a symbolic way of mirroring a ...

Taylor Swift has been wearing orange outfits in the last leg of her record-breaking Eras Tour. The colour has come a long way ...

Fans were sent into a frenzy again on Thursday morning when Swift's official website showed a countdown, set to end at 2 pm ...

Buildings, logos, even food in Kansas City have gone orange to mark the news that “adopted daughter” Taylor Swift has a new ...

Taylor Swift announced her 12th original studio album, The Life of a Showgirl and a sparkly orange era on her website. This ...

Orange you ready for it? Taylor Swift swathed her bombshell album announcement in a shade she’s calling Portofino Orange ...

Taylor Swift's upcoming album release and her love of all things orange isn't lost on her fans — or businesses clamoring for a piece of the action.