While 80% of Indian consumers rate brand personalisation as good or excellent, only 30% feel it is delivered consistently.

Film actors continued to lead in brand endorsements, accounting for 50% of all celebrity-endorsed ad volumes, followed by ...

India secures 16 shortlists on Day 2 across Creative Business Transformation, Commerce, Effectiveness, and Film categories, ...

In 2024, the company removed 247 million advertisements and suspended 2.9 million accounts for violating ad policies.

The updated packaging was first introduced in Uttarakhand and will be rolled out in other Indian markets over the coming ...

While 58% of Indians continue to watch linear TV monthly, CTV has added 35 million incremental viewers, emerging as a ...

Ajay Devgn-starrer 'Raid 2' topped the May chart, grossing over ₹200 crore at the domestic box office. The film, which ...

The idea was to reframe AI not as a high-tech utility, but as a thought partner, one that could sit alongside people in their daily lives, offering inspiration, guidance, and playfulness in moments ...

FCB India and Havas Creative India bag Gold metals in Outdoor and Print & Publishing; India secures a total of 9 metals ...

Promoted Channels: WhatsApp will begin surfacing new Channels in the directory, giving admins a way to enhance their ...

In this article, Vikram Dhembare of McCann Worldgroup traces the emotional and creative journey behind ‘Fit My Feet’, a ...

After gaining dominance in search and ad tech, Meta has set eyes on ad creation. We speak to advertising agency leaders on ...