Nielsen’s latest Rural Survey reveals the ageing profile and hybrid media habits of New Zealand’s agricultural workforce, highlighting key opportunities for brands to better connect through integrated ...

NEW YORK – August 5, 2025 – Nielsen, a global leader in audience measurement, data and analytics, and WPP Media have announced a new agreement for audience measurement spanning TV, streaming, audio, ...

Discover the strategic shifts APAC marketers are making. Find out how they align goals, invest in AI and new channels, and ...

The Record provides a quarterly analysis of audio listening behaviors across the total radio universe. The charts represent ...

NEW YORK – July 29, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that viewing ...

Within the Nielsen One Planning platform, the next-generation cross-media planning tool that encompasses deduplicated information from both linear and digital platforms, clients will be able to ...

The Outcomes Marketplace is available today for clients. Nielsen will announce more best in class outcomes measurement providers later this year that will deliver metrics across the full spectrum of ...

In today’s rapidly evolving advertising landscape, precise planning is no longer a luxury – it’s a necessity for maximising ...

Do you know where your audiences are watching? You need a deeper understanding of your audience’s unique media habits to ...

Disney and NBCUniversal Also Gain Share NEW YORK – May 27, 2025 – YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge report, representing 12.4% of ...

NEW YORK – July 22, 2025 – Netflix is on the rise, as the streamer’s share of television viewing in June ranked in the top three among media companies for the first time in Nielsen’s Media Distributor ...