在 2025 年获得战略优势。了解全球营销趋势，平衡品牌与绩效，并利用数据驱动的洞察力全面衡量媒体。 精准驾驭电视市场。研究观众在主要电视传播平台上的收视行为... 媒体碎片化造成受众分散。了解如何通过所有渠道吸引 ...

Data science Data is critical to everything we do at Nielsen. We help the world’s biggest brands to make data-fueled media and marketing decisions. Join our Data Science team in delivering data ...

NEW YORK – August 5, 2025 – Nielsen, a global leader in audience measurement, data and analytics, and WPP Media have announced a new agreement for audience measurement spanning TV, streaming, audio, ...

The Record provides a quarterly analysis of audio listening behaviors across the total radio universe. The charts represent ...

As reported in Nielsen’s The Gauge™, while time spent watching streaming content in June was up over 5% compared to May, ...

Within the Nielsen One Planning platform, the next-generation cross-media planning tool that encompasses deduplicated information from both linear and digital platforms, clients will be able to ...

NEW YORK – July 29, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that viewing ...

Nielsen เป็นผู้นำระดับโลกด้านข้อมูลเชิงลึก ข้อมูลและการ ...

Leader mondial dans le domaine de la connaissance de l'audience, des données et de l'analyse, Nielsen façonne l'avenir des médias en mesurant avec précision ce que les gens écoutent et regardent.

The Outcomes Marketplace is available today for clients. Nielsen will announce more best in class outcomes measurement providers later this year that will deliver metrics across the full spectrum of ...

Do you know where your audiences are watching? You need a deeper understanding of your audience’s unique media habits to ...

Líder global em percepções de audiência, dados e análises, a Nielsen molda o futuro da mídia com medições precisas do que as pessoas ouvem e assistem.