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ABM must move beyond legacy tactics to engage full buying committees and close the gap between strategy and performance.

Taylor Swift’s brand strategy offers important lessons for marketers—emphasizing ownership, emotional connection, strategic ...

Which factors are most important to B2B sales teams when choosing a CRM? What are salespeople's biggest complaints with their ...

This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries ...

Projected to be worth $1.5 trillion globally by 2030, the fast-growing digital marketing and advertising sectors are certainly having their moment in the spotlight. So why are competitive companies ...

Generative AI is transforming marketing organizations—creating new roles, flattening structures, and requiring a shift in ...

Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to ...

Smart, AI-backed software is making decisions and transforming how marketing teams operate. Join this session for case ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

Discover the 5-stage Image Processing Maturity Model that transforms how brands optimize visuals online, from basic resizing ...

The world of public relations is multifaceted, striving to cover everyone's media needs, from established healthcare companies to fresh startups and celebrities in need of crisis management. PR for ...