This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries ...

Which factors are most important to B2B sales teams when choosing a CRM? What are salespeople's biggest complaints with their ...

Taylor Swift’s brand strategy offers important lessons for marketers—emphasizing ownership, emotional connection, strategic ...

Projected to be worth $1.5 trillion globally by 2030, the fast-growing digital marketing and advertising sectors are certainly having their moment in the spotlight. So why are competitive companies ...

These days every company is a technology company. Tech is at the core of every industry and every function. And marketing is no exception. I've built my career at the intersection of marketing and ...

In business, most people view customer behavior as one-dimensional—something to be observed and responded to. As a result, marketing efforts become only a reactive process. However, what if you could ...

Some 122,500,453,020 emails are sent every hour, so marketers must master the art of getting their email seen in a crowded inbox. The following tips from Madison Logic's infographic features 10 email ...

Nearly half of marketers in the United States say they are worried AI will replace their job one day, according to recent research from HubSpot and The Next Wave. The report was based on data from a ...

Few understand the challenges marketing leaders face. The pains of being a marketing leader can keep us from enjoying the rewards of our efforts and successes, and perhaps even keep us from our family ...

Global ad spend on professionally produced news content has dropped significantly in recent years, according to recent research from WARC Media. The report was based on WARC’s dataset of advertising ...

Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To find out, Conversica researchers surveyed 508 consumers and business buyers.

B2B marketers in the US expect to increasingly focus their budgets on tech, data, and events in the coming years, according to recent research from Plural Strategy. The report was based on data from a ...