With streaming now representing more than 40% of its total upfront volume, the entertainment giant is looking to gird itself ...

The tool relies on OpenAI technology to connect consumers with a virtual bartender via SMS for cocktail recommendations and ...

Yum Brands CMO Ken Muench explains how the company knows, years ahead of time, which flavors it will pursue for beverage ...

Players within the existing SpongeBob Tower Defense game in Roblox can collect cans of the new Pineapple Paradise flavor as ...

The spot from Anomaly follows the brand’s well-received Super Bowl spot and a recent tie-up with Netflix and Manning’s Omaha Productions.

Looking to cut through category sameness, “Engineered for Whatever” leverages dark humor and grit to show how Columbia’s gear ...

The brand is hoping to take advantage of a TikTok trend that has garnered over 4.7 billion views and helped to boost romance ...

Ahead of the 2026 FIFA World Cup, the Cheez-It and Pop-Tarts marketer has teamed with the governing body for MLS and the NWSL ...

The grocery giant teamed with Made Music Studio to expand on existing brand elements and engage with evolving consumers.

In its largest creative push to date, the insurance company rolled out 60 video ads, 54 social ads and 50 audio ads tailored ...

Inspired by a cultural trend that spans social and traditional media, the edgy campaign began as an idea from The Martin ...

The tech giant grew its ad revenue by 22% as it continues to improve its full-funnel offerings, but tariffs and recessionary ...