With streaming now representing more than 40% of its total upfront volume, the entertainment giant is looking to gird itself ...

The tool relies on OpenAI technology to connect consumers with a virtual bartender via SMS for cocktail recommendations and ...

Yum Brands CMO Ken Muench explains how the company knows, years ahead of time, which flavors it will pursue for beverage ...

Players within the existing SpongeBob Tower Defense game in Roblox can collect cans of the new Pineapple Paradise flavor as ...

Ahead of the 2026 FIFA World Cup, the Cheez-It and Pop-Tarts marketer has teamed with the governing body for MLS and the NWSL ...

The grocery giant teamed with Made Music Studio to expand on existing brand elements and engage with evolving consumers.

Activating shopper audiences is the goal of a pact wedding Criteo’s commerce media data with WPP Media’s large marketing ...

The tech giant grew its ad revenue by 22% as it continues to improve its full-funnel offerings, but tariffs and recessionary ...

Inspired by a cultural trend that spans social and traditional media, the edgy campaign began as an idea from The Martin ...

The fast-food chain has featured the TikTok personality in a series of campaigns that harken back to the racy ads it ran over a decade ago.

Publicis, Wieden+Kennedy, TMS, ProdCo, We Are Social, IMG and IMS collaborated on different elements of the nostalgic campaign.

Looking to cut through category sameness, “Engineered for Whatever” leverages dark humor and grit to show how Columbia’s gear ...