As brands invest in AI tools to engage with consumers, a recent Twilio media briefing in Hong Kong says 60% of people don’t believe brands act in their best interest when it comes to their data.

Accenture Song has promoted Junichiro Kurokawa, its long-time Japan head, to lead the agency’s Asia-Pacific business, while retaining his current title as Japan lead. Kurokawa will continue to be ...

Google’s AI Overviews have become a dominant feature on the search engine after launching worldwide in May 2024, with 56% of marketers seeing an increase in web traffic. Despite accuracy issues in ...

As deputy market leader for Burson Australia and New Zealand, Jessie Gogan is known for her sharp instinct for culturally resonant storytelling and has become a trusted advisor for brands navigating ...

Ma has transformed Ruder Finn’s digital arm into a leading force in China—driving multi-million-dollar growth, delivering award-winning campaigns, and building a diverse, future-ready team.

From travel rebrands that spike conversions to regional pitches that win big, Faith Lim is designing user journeys while rewiring how UX drives business at scale.

With sharp acumen, a flawless pitch win rate, and a double-digit revenue lift under her belt, Summer Liu makes it all look deceptively easy.

The Hong Kong Shanghai Bank (HSBC) has hired John McDonald, group chief marketing officer at UBS, as its first global chief marketing officer. McDonald, who will join the business on October 1, will ...

McDonald’s Japan abruptly ended its limited-edition Pokémon card promotion just hours after its launch over the weekend, sparking frustration and backlash from fans and customers. Originally set to ...

Mark Read, the outgoing chief executive of WPP, has said this year’s restructure of WPP Media, which has includeddropping the Group M brand, “may have been disruptive, but it’s been necessary work ”.

Seoul loves coffee. That's why the Korean capital is called the 'City of Coffee'. People there knew Dunkin' Donuts for their donuts, but they associated the brand less with coffee. The company wanted ...

A digital driven O2O collaboration with Venchi to further engage with Chinese consumers. We have collaborated with the award-winning chocolate brand Venchi for the launch of their new low sugar ...