Study finds AI visitors bounce more, view fewer pages, and engage less than search users, raising new doubts about Google's ...

Google Ads testing URL inclusions and exclusions should give you more control over which site pages influence ad generation.

UK's Competition and Markets Authority are eyeing tighter control of Google, a move that could reshape how advertisers reach ...

Microsoft Advertising’s new Audience campaign controls give you visibility into mobile app placements and let you exclude ...

Activate and apply Google Analytics 4 predictive metrics to target smarter, cut wasted spend, and boost ROAS in your Google Ads campaigns.

The Cross-Platform Measurement How-to Guide from Cint offers a clear, practical look at how brand lift can bring clarity to ...

Ranking well doesn’t guarantee clicks. Build an SEO strategy that unifies teams, targets every SERP surface, and drives real traffic.

Google AI Mode is now available outside of the US, with Google’s first international expansion of the future of its search ...

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Google's new 1st Order Promotions for Shopping ads let merchants automatically offer exclusive discounts to first-time customers.

This new feature acts like a privacy compliance scorecard, giving Excellent or Good scores your Consent Mode setup.

A full-funnel PPC marketing strategy is incredibly important.. But do you understand how to implement this strategy in your accounts? This article will take you step-by-step through the marketing ...