Most beauty brands in India focus on Instagram, overlooking YouTube’s 491 million regional, intent-driven users. Pravis ...

FMCG: Dharampal Satyapal Group anticipates Pulse candy will achieve Rs 1,000 crore in sales within two years. The candy has ...

As AI transforms marketing from a storytelling function into a real-time decision system, CMOs must stop managing campaigns ...

Chinese automakers are increasingly setting their sights on Africa as they look to tap into its potential for electric and hybrid vehicle sales amidst challenges in the U.S. and Europe. With a focus ...

Adda52, a prominent Indian real-money poker platform, has introduced its new tagline, “Game On,” accompanied by a refreshed ...

Microsoft faces a lawsuit from authors, including Kai Bird and Jia Tolentino, alleging unauthorized use of their books to ...

The Oberoi Group, under the leadership of Arjun and Vikram Oberoi, is embarking on an ambitious expansion, targeting ...

Timex Group Luxury Watches BV will divest 15% of its stake in its Indian entity through an Offer for Sale (OFS). The floor ...

Cheil X has appointed Ankit Singh as national strategy director to spearhead the agency's strategic vision across all its ...

OpenAI: Zhipu AI, which is backed by the Chinese Communist Party, aims to "lock Chinese systems and standards into emerging ...

Tesla’s new car sales in Europe fell 27.9% in May despite a 27.2% rise in overall fully-electric vehicle sales. Chinese EV ...

Brands face challenges in differentiating themselves due to technological advancements and personalized media. Artificial ...