Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

Meta and TikTok are being careful with their messaging about AI advances at the ad industry's annual festival.

The deal ends a years-long legal drama between the fast food giant and media mogul over alleged discrimination in advertising ...

In a report released at Cannes, McKinsey & Co. finds CMOs and CEOs have grown farther apart on the metrics they use to judge ...

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

The creative entertainment agency’s hotline invites Cannes attendees to call in and spill their most embarrassing and funny ...

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

There’s no AI more capable of making us feel than the human mind,” Myhren told Cannes Lions attendees on Monday.

The Jeep, Ram, Dodge and Chrysler owner has reorganized its North American marketing team.

Adobe and martech, for Protiviti Digital, helping clients identify and adopt the marketing technology solutions needed to deliver a competitive advantage in today’s fast-moving markets. Dan has ...

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month. Mars Lead CMO ...

The new campaign from The Martin Agency, inspired by the popular true crime genre, comes as the General Mills cereal makes a ...