The basketball world witnessed one of its most consequential business decisions when Michael Jordan selected Nike over Adidas ...

In July 2019, the game changed forever for sneakerheads and collectors. That was when Sotheby’s made headlines with its first ...

The Air Jordan 40 sneaker, commemorating 40 years of Nike’s massive Air Jordan line, which was launched with NBA legend ...

If not for the fact that sneaker brand Adidas couldn’t match a much better offer from upstart Nike, NBA Hall of Famer Michael ...

Michael Jordan Shows He’s All Heart With Tiny NASCAR Fan originally appeared on Parade. Chicago Bulls legend Michael Jordan ...

Michael Jordan said he promised Adidas he'd sign if they matched or exceeded Nike's offer: "They couldn't even come close" ...

The Air Jordan 40’s designers wanted to be “reverential, not referential” in putting together a milestone shoe.

Apr 21, 2022; Denver, Colorado, USA; Denver Nuggets center DeMarcus Cousins (4) is interviewed after game three of the first ...

Michael Jordan is worth more than $3.5 billion. He amassed most of that wealth from payouts from Nike for attaching The post ...

The Air Jordan 40 was supposed to celebrate four decades of greatness. Instead, it’s a clunky reminder why most sneakerheads ...

Nike to Release Hornets Inspired Air Jordan 5 Retro “Grape” originally appeared on Athlon Sports.

Jim Riswold, Creator of ‘Bo Knows’ and Air Jordan Ads, Dies at 66. His work for Nike — particularly commercials starring Michael Jordan and Spike Lee — blurred the line between advertising ...