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7.12 EMBA论坛 | 张黎:市场营销与业务增长
引言当前,在经济下行的压力下,很多企业都急于打广告、找流量,希望快速找到客户,摆脱经济困境。但在北大国发院营销学教授张黎老师看来,企业必须走出“营销就是包装和高效助推产品、销售产品”的误区,因为优秀的营销策略能够有效推动业务增长,今天的营销以及市场部 ...
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