If you’ve been watching HBO Max through someone else’s password, the current gentle encouragement to change your behavior get serious.

The service has been offering a "soft" warning to select customers over the last few months, but will be more direct in the fall.

HBO Max is the latest streaming company to crack down on password sharing. The company announced that it would get “aggressive” with its messaging to customers, Deadline reported. It wants to close loopholes by the end of the year.