The pact announced at Cannes Lions will give buyers direct access to data from both companies for more precise targeting The ...

Disney's DIS recent partnership with Amazon AMZN-owned Amazon Ads represents a strategic move to enhance its advertising ...

Add Disney to the list of the companies trying to find new ways to broaden broadband for advertisers. The entertainment giant ...

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers. Under ...

For the first time in a LONG time, Walt Disney World Resort’s Typhoon Lagoon and Blizzard Beach will both be open through the ...

The pact will see Disney’s Real-Time Ad Exchange, or DRAX, integrated with Amazon’s Demand-Side Platform (Amazon DSP). From ...

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...

Disney and Amazon have announced a new partnership set to reshape the streaming advertising landscape, revealed at the Cannes ...

While you can likely buy any items you need at Disney, you'll pay a premium compared to what you'll pay if you buy these must ...

This postseason was the last time that local regional sports networks were able to broadcast the first round of the playoffs; ...

The TPEC Awards were held in Los Angeles, where the ceremony recognized individual achievement, including this year’s Ben ...