Meta is introducing WhatsApp ads on a rolling basis. Privacy experts raise the alarm, despite WhatsApp's assurance that ...

Ads will appear in the Updates tab, however chats and private messages will remain end-to-end encrypted and free from ads.

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while ...

Experts say WhatsApp ads will boost access to Tier II & III audiences, with cautious optimism on ROI and privacy concerns; ...

"No ads" was once the mantra of the founders of WhatsApp. Now, the service has announced it will be introducing advertisements. Chats, though, are to be kept ad-free. DER SPIEGEL spoke with WhatsApp ...

WhatsApp officially enters the advertising arena, introducing paid Channel subscriptions and Promoted Channels to monetise ...

The monetisation tools being introduced include optional paid subscriptions for Channels, promoted Channels in the Discovery ...

Messaging app WhatsApp has introduced adverts for the first time, a departure from the anti-ad ethos it had when first set up ...

For years, WhatsApp resisted the advertising model even as its parent company heavily monetised its other platforms like ...

Meta has announced the introduction of advertisements to WhatsApp, ending its long-standing ad-free experience.

Meta has announced it will begin showing advertisements in WhatsApp's Status feature, marking a significant shift for the ...