WhatsApp monetization begins, potentially adding $15B+ annual revenue from Meta Platforms, Inc.'s nearly 3B global users.

Meta has announced major changes to WhatsApp’s Updates tab, introducing three new features aimed at helping creators, organizations, and businesses ...

Meta, the tech giant led by Mark Zuckerberg, will usher in a new era for WhatsApp by introducing in-app advertisements for ...

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

Meta Platforms’ latest move to monetize WhatsApp could add billions to its revenue over time, according to a new note from Morgan Stanley.

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

Meta has announced it has introducde new whatsapp monetization features for its mobile messaging platform within its Updates ...

WhatsApp is set to introduce significant advertising features that allow businesses to reach users while keeping personal ...

Meta has explained the three major updates to WhatsApp and how they will affect users. Content creators will also be able to ...

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

Meta has officially announced plans to introduce advertisements to WhatsApp, nearly 11 years after acquiring the messaging ...

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.