Our customer segmentation guide will teach you what it is, why you should implement a strategy and how to build a plan that will help campaigns soar.

Customer segmentation is a technique for targeting customers in order to increase a company's revenue. It is all about collecting the information about the customers and grouping them based on their ...

The truth is, though, you should already be using machine learning for customer segmentation. The technology has been around for a while, the kinks have been ironed out, and your competitors are ...

Customer Personality Segmentation Problem statement In this data science project, you will build a machine learning system which will be able predict the personality of the customer using machine ...

This project implements machine learning algorithms for customer segmentation. Utilizing clustering techniques such as K-means and hierarchical clustering, it categorizes customers based on purchasing ...

Customer segmentation is an important method for any business and startup to understand the behaviour of the customers. It helps provide targeted marketing and service strategies. This method mainly ...

In many cases, machine learning algorithms can help marketing analysts find customer segments that would be very difficult to spot through intuition and manual examination of data.

Hence, using machine learning for big data analytics happens to be a logical step for companies to maximize the potential of big data adoption.