This week’s expanded deals with the NFL and a new partnership with WWE provides ESPN the more inventory and offerings, which it hopes will bolster the company in a landscape that is divided among cable, satellite and streaming.

However, the Disney press drums don't end with the announcement of ESPN's new streaming service launching on August 21 and the NFL and WWE deals. Disney's other major streaming service, Hulu, is set for a major overhaul in 2026.

And at the same time, the company announced a major deal with the WWE, bringing its premium live events, including WrestleMania, SummerSlam, and the Royal Rumble, to the service beginning next year, as well as an expanded rights deal with the NFL, including the NFL Draft, and a bundle that includes the NFL+ streaming service.