WPP has become the first advertising and marketing services company to integrate TikTok’s generative AI tools, Symphony, into ...

WPP is amplifying its partnership with TikTok, becoming the first advertising and marketing services company to integrate ...

Mark Read departs WPP as the advertising industry grapples with agencies' declining power amid the rise of Big Tech and AI.

Mark Read’s exit has created a leadership vacuum. Who will fix WPP now? Experts discuss whether the next CEO can drive bold ...

WPP Open, the agency’s AI-powered marketing platform, will integrate TikTok Symphony’s avatars, AI-dubbing translation and ...

TikTok has partnered with WPP to bring its generative AI toolkit, Symphony Suite, into the WPP Open ecosystem. Through this collaboration, WPP teams will receive early access to Symphony Suite’s ...

A new WPP Media forecast predicts creator ad revenue will overtake studios and media companies in ad revenue this year.

WPP Media, the rebranded media arm of the world’s largest advertising and media business, has undergone seismic change in the first six months of 2025. Global agency CEOs are no more, the Group M ...

WPP CEO Mark Read will leave the advertising giant by the end of the year as it struggles with a downturn in stock price and ...

Read is embracing AI potential while relying on WPP’s core strength—creativity, which will be more important than ever.

Chief Executive Mark Read—who has been at the company for more than 30 years—will retire from the board and as CEO on Dec. 31 ...

The partnership will also provide access to an AI dubbing and translation tool, enabling content to be adapted into over 15 ...