More like "The Life of a Trendsetter." Numerous corporations are jumping in on the orange-themed social media trend to celebrate TS12.

The 14-time Grammy winner unveiled her forthcoming album, 'The Life of a Showgirl,' on Travis and Jason Kelce's 'New Heights' podcast on Aug. 13

Taylor Swift has pulled off a marketing masterclass, one which shows to what extent she’s not just a great pop star – she's a savvy entrepreneur. Euronews Culture decrypts how the last few days have sparked a global trend for big businesses eager to tap into the buzz of her upcoming new album.

Taylor Swift’s latest era is almost upon us. Part of the surprising rollout of her 12th album “The Life of the Showgirl” involved the popular “New Heights” podcast.

Kansas City Chiefs principal owner Clark Hunt told Pat McAfee about Taylor Swift's effect on the Chiefs' fandom in recent years.

Fans also think Taylor Swift could be the mystery guest on her boyfriend Travis Kelce’s podcast Wednesday, where they hope she’ll announce new music.

Taylor Swift's new era is here, and she's marking it by trading in her signature red lip for an orange one. Shop her go-to, Nars Morocco lipstick, for just $26 here.

Taylor Swift appeared next to her boyfriend, Travis Kelce, in a teaser for an upcoming episode of his podcast.