The Food & Beverage sector maintained its leadership position with a 22% share of total ad volumes, followed by the personal ...

For RakshaBandhan 2025, brands took the audience through various dynamics of siblings' relationships. In this article, we take a look at creative ads that caught our eye.

According to the agency, this collaboration aims to leverage Nikhil Singhal's experience in public relations and image ...

The division is expected to operate across sectors such as FMCG, personal care, health, wellness and beverages, with plans ...

Roli Shrivastava of Hocco unpacks how the brand is building a distinctive identity in a saturated category, through character-led storytelling, agile innovation, and a redefinition of everyday ...

This long-awaited comeback episode of The Quick Call highlights the critical shift from traditional digital advertising metrics to attention.

Griffin joined the agency in 2018 as Global Innovation Director and before moving to her new role, she has recently served as ...

Tshering breaks down the brand’s narrative-first approach to festivals, one that leans on cultural cues, emotional honesty, and an understanding of its evolving audience.

According to media reports, the platform also plans to enhance ad targeting using technology developed by Musk’s AI company, ...

This collaboration will see SRK featured prominently across Zomato’s multi-platform marketing initiatives, including TV ...

Theatrical re-releases are slowly gaining advertiser interest as brands tap into nostalgia to reach emotionally resonant ...

Along with the advanced model access, federal employees will reportedly also have access to a new government user community ...