ABM must move beyond legacy tactics to engage full buying committees and close the gap between strategy and performance.

Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels ...

This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries ...

Which factors are most important to B2B sales teams when choosing a CRM? What are salespeople's biggest complaints with their ...

Taylor Swift’s brand strategy offers important lessons for marketers—emphasizing ownership, emotional connection, strategic ...

In a world where time is a precious commodity and information flows at a relentless pace, the traditional approach to learning is undergoing a revolutionary transformation. Imagine a learning method ...

Great storytelling helps you build connections with your content and inspires action. So, how can you become a better storyteller? An infographic (below) from Nathan Hirsch explores key tips and ...

As a result of the increasing importance of corporate social responsibility (CSR), many businesses consider only B2B partners that share their values and demonstrate a positive impact on society.

The median starting salary for a corporate chief marketing officer in the United States is expected to be $170,000 in 2022, according to recent research from Robert Half. The report was based on data ...

Selling to executives can be especially difficult, considering that you typically need to cover everything from product/service details to high-level strategy in a very limited amount of time. To be ...

Most B2B e-commerce businesses rely on advertising to bring in potential customers—and, in the case of retargeting, to remind past customers of recently viewed items. Every e-commerce business should ...

B2B buyers are increasingly being influenced by personal decision drivers, such as how comfortable they feel with a vendor, vs. professional drivers, such as pricing, according to recent research from ...