New CEO. Fresh brand identity. While NiCE redefines itself around Agentic AI, what bets are the contact center industry ...

The fundamentals of contact center quality assurance, why it matters, how it’s implemented and what modern tools are driving ...

Martech complexity is not a technology problem; it’s a planning problem. To solve it, marketing leaders must replace ...

One team. One mission. One customer segment. Aflac’s hotline for newly diagnosed cancer patients proves that going deeper is ...

Health wearables are poised to become the next frontier in real-time personalization. CX leaders should start thinking well ...

Anthropic’s Claude proves that personality design isn’t fluff—it’s a strategic lever for building trust and shaping customer ...

Done right, customer journey orchestration eliminates the “Dory effect.” It allows the kind of personalization that leads to higher efficiency, faster service, and better outcomes for both your ...

Rigid rules won’t cut it. A true AI decisioning layer should guide actions across departments — not live in a silo.

Content Guru Research Reveals Growing ROI from AI Adoption in CX. Content Guru, a leading global provider of enterprise cloud ...

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing ...

Supermetrics, the leading Marketing Intelligence Platform, announced today the acquisition of Relay42, a leading, real-time Customer Data Platform (CDP). The acquisition positions Supermetrics' as the ...

Infosys Aster™marketing suite and Adobe launch joint offering to enable global brands and marketers to unify customer experience at scale, personalize content to catalyze growth and streamline ...