23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.

Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

Dentsu to use Criteo’s Commerce Media Platform for global performance campaigns across its retailer channels.

When brand stories resonate with culture rather than at it, they become things people keep, says McCann Worldgroup India's ...

Even as AI floods workflows with speed and scale, professionals argue that it can’t mimic instinct, cultural fluency or ...

Five of Campaign's global editors spoke on a panel at Campaign House in Cannes. Contact Customer Support at campaignindia@haymarketsac.com or call +91 022 69047500 ...

The new 'APMEA' model divides WPP's media business across six sub-regions and names new leadership roles. Contact Customer Support at campaignindia@haymarketsac.com or call +91 022 69047500 ...