23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.

Dentsu to use Criteo’s Commerce Media Platform for global performance campaigns across its retailer channels.

When brand stories resonate with culture rather than at it, they become things people keep, says McCann Worldgroup India's ...

Even as AI floods workflows with speed and scale, professionals argue that it can’t mimic instinct, cultural fluency or ...

Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

Five of Campaign's global editors spoke on a panel at Campaign House in Cannes. Contact Customer Support at campaignindia@haymarketsac.com or call +91 022 69047500 ...

The new 'APMEA' model divides WPP's media business across six sub-regions and names new leadership roles. Contact Customer Support at campaignindia@haymarketsac.com or call +91 022 69047500 ...

Go make something wonderful,” Apple's Tor Myhren tells the creative industry as he bets on the irreplaceable power of human ...

Three Indian campaigns have been shortlisted in the Health & Wellness category. This includes Leo for Whisper’s ‘Project ...

For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, ...

Consolidates its APAC operations under a single brand; expands its digital solutions business into nine emerging markets.

In an era of endless scrolls, conversation-led marketing promises speed, relevance, and engagement capabilities for brand ...