Study finds AI visitors bounce more, view fewer pages, and engage less than search users, raising new doubts about Google's ...

Google Ads testing URL inclusions and exclusions should give you more control over which site pages influence ad generation.

UK's Competition and Markets Authority are eyeing tighter control of Google, a move that could reshape how advertisers reach ...

Microsoft Advertising’s new Audience campaign controls give you visibility into mobile app placements and let you exclude ...

The Cross-Platform Measurement How-to Guide from Cint offers a clear, practical look at how brand lift can bring clarity to ...

Google AI Mode is now available outside of the US, with Google’s first international expansion of the future of its search ...

Writing for Google and real people? These six SEO copywriting pillars will help you do both – without sounding robotic.

Google's new 1st Order Promotions for Shopping ads let merchants automatically offer exclusive discounts to first-time customers.

Whalen was known for her relentless pursuit of providing value with your content and shepherding the industry to a more ...

Google has updated its URL structure best practices SEO documentation to add new examples, while also making significant ...

AI Mode clicks, impressions, and positions are now in Search Console. Google's help doc explains how new queries and elements ...

Not sure if Maximize Clicks is right for your campaign? This quick guide walks you through what it is, when to use it, and ...