The national coffeehouse company has decided to withdraw development plans for a shop and drive thru in Eureka.

Starbucks hired former Chipotle CEO Brian Niccol to overhaul the company in September 2024; will his fresh ideas take the company's shares out of its multi-year channel trading pattern?

Starbucks founder Howard Schultz endorsed CEO Brian Niccol’s “Back to Starbucks” strategy, introduced in September 2024.

As Starbucks aims to bring back customers and assuage investors with its turnaround strategy, it is also winning over its ...

The newest coffee or burrito innovation might not be spun out of the boardroom—but rather the weight room. Brian Niccol and ...

Bristol-Myers Squibb Company (NYSE: BMY) is one of the best stocks to buy for beginners now. On June 12, Bristol Myers Squibb ...

Starbucks’ focus on employees becomes more apparent with its turnaround strategy, giving store managers a reason to cheer.

Starbucks has just made a rather significant announcement that will have customers excited – especially those who are health ...

Analyst maintains Hold on Starbucks, citing margin risks despite improving North America trends and investor optimism.

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

Despite price pressures from tariffs and an extended sales slump, Starbucks CEO Brian Niccol said he is optimistic the company is on the comeback trail.“I’m genuinely excited about the opportunity for ...

The protein cold foam joins a lineup of new items coming to the Starbucks menu, including limited-edition Strato Frappuccinos ...