The Better Business Bureau's National Advertising Division reviewed Microsoft's Copilot AI advertising. It was not amused.

The Better Business Bureau's National Advertising Division has challenged Microsoft's Copilot branding, citing consumer confusion due to the overuse o ...

An advertising watchdog has recommended that Microsoft discontinue or modify some of its Copilot claims.

Consider the most recent evidence of the Copilot brand’s cultural profile: a request from the Better Business Bureau National Programs’ National Advertising Division recently asked Microsoft ...

Microsoft rebrands Bing Chat to Copilot, to better compete with ChatGPT. Microsoft has settled on Copilot as its main brand for its AI chatbot, after months of trying to push Bing Chat.

Copilot can generate outputs that include sensitive data, which may be shared with the wrong audience as the AI simply doesn't know better. For example, while you use Microsoft Teams, Copilot ...