Ads will appear in the Updates tab, however chats and private messages will remain end-to-end encrypted and free from ads.

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while ...

Messaging app WhatsApp has introduced adverts for the first time, a departure from the anti-ad ethos it had when first set up ...

For years, WhatsApp resisted the advertising model even as its parent company heavily monetised its other platforms like ...

The monetisation tools being introduced include optional paid subscriptions for Channels, promoted Channels in the Discovery ...

Meta, the parent company of Facebook, has revealed plans to roll out advertising and subscription options on WhatsApp, ...

Meta has announced the introduction of advertisements to WhatsApp, ending its long-standing ad-free experience.

WhatsApp has introduced adverts alongside messages. Meta, the company that owns WhatsApp, announced the introduction of in-app ads through the “Updates” Tab, which displays statuses and channels. Ads ...

Signal's president, Meredith Whittaker, has criticized WhatsApp's introduction of ads and AI features, reaffirming Signal's dedication to user privacy ...

Meta emphasised that private messages, calls, and group chats will remain ad-free, preserving the core messaging experience. ...

WhatsApp, owned by Meta Platforms, has announced plans to introduce advertising in parts of the messaging app in a bid to ...

These ads will show up in the Status and Channels section. WhatsApp says that it will use information like the users’ country ...