DALLAS, TX - SEPTEMBER 26: Bob Jordan, CEO of Southwest Airlines, speaks to media during Southwest Airlines Investor Day at Southwest Airlines Headquarters on September 26, 2024 in Dallas, Texas.

Bob Jordan, the Southwest Airlines CEO, has had a complicated year. He weathered the furor over Southwest's policy change ending free checked bags for many customers. He dealt with additional ...

Southwest Airlines is overhauling its business model, getting rid of its signature "Two bags fly free." The host of changes is expected to generate $4.3 billion, said CEO Bob Jordan.

Southwest Airlines' CEO, Bob Jordan, is doubling down on the company's controversial changes, which include ending unassigned seating and free bags for most customers. Both policy changes caused ...

Southwest CEO Bob Jordan talked everything from airport lounges, flights to Europe, using Rapid Rewards points to book on Air China and Iceland Air on Y'all-itics.

The CEO of Southwest Airlines has defended the airline and its changes despite passenger outrage over the elimination of free checked bags for many customers. The free checked bag perk was a ...

Southwest Airlines will launch new flights to St. Thomas in early 2026, expanding its Caribbean network to nine island ...

expand Bob Jordan, CEO of Southwest Airlines Sam Hodde for The Washington Post via Getty Images By Sydney Asher – Staff Writer, Dallas Business Journal Jun 27, 2025 Preview this article 1 min ...

Southwest has also faced pressure from the activist investor Elliott Investment Management. The stock is up more than 10% over the past 12 months, but flat over the past five years.

Southwest Airlines will launch assigned seating in January amidst implementation of extra fees, legroom changes and boarding ...

Southwest Airlines has seen a slate of changes, from eliminating bag fees and open seating to talk of European flights and partnerships. Donald Trump announces deal to end Republican revolt ...

He’s confident Southwest Airlines co-founder Herb Kelleher would be on board with the changes. “One of the No. 1 Herb quotes was, ‘If you don’t change, you die.’ ...