It's Roblox building a second engine for growth. Until now, the platform has leaned heavily on digital purchasesbut the ad game could open up higher-margin revenue at scale.

Roblox Inflated Data And Doesn’t Protect Underage Gamers, Short Seller Alleges—Stock Falls 4% By Derek Saul, Former Staff. Derek Saul has covered markets for the Forbes news team since 2021.

Hindenburg Research disclosed a short position in Roblox on Tuesday, alleging that the gaming platform popular among young children inflated metrics including user numbers and engagement.