Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

As a clinician and researcher in cardiac rehabilitation, I've learned that the most important tool in our work is not a ...

Two investigations warn about how data collected through menstrual tracking apps can be used by governments to monitor people ...

Opportunities include increased R&D and innovation in particulate removal technologies, driven by heightened demand for high-efficiency dust collectors and gas filtration units. Growth is propelled by ...

Key market opportunities in the industrial grease sector include expanding high-performance, eco-friendly, and application-specific greases. This is supported by a surge in R&D, particularly in China, ...

Dr John Osae-Kwapong has praised IMANI Africa for its continued refinement of the methodology behind its Pulse Report.

Based on in-depth interviews with nine Douyin users, this study investigates how “positive energy” short videos are ...

In the wave of restructuring the global automotive industry, Chinese car companies are undergoing a qualitative ...

Background Infertility is a significant reproductive health issue that affects couples physically, emotionally and socially. This qualitative study aims to explore the psycho-social experiences and ...

A World Bank and GFDRR review warns that intensifying heatwaves are crippling transport systems worldwide, from buckling ...

The core of a smart cafeteria lies in data. A good database structure determines whether subsequent functionalities can be ...