MMM isn't a replacement for all attribution, but it is a powerful strategic layer that can restore clarity to marketing ...

For decades, whether someone could secure a loan often came down to a single number: their credit score. Today, that reality ...

The era of digital twins offers a future where deep biology, AI and real-world data combine to make medicine more personal, ...

People are leveraging the power of Claude AI to get more done, and there's one kind of task it's especially good at.

Microsoft Fabric expands as industry analysts reveal critical criteria enterprises need for evaluating AI-ready data ...

A 500 GB breach uncovers how China is selling its ready-made internet-blocking kits to Pakistan, Myanmar, Ethiopia, and ...

Scientists have developed and tested a deep-learning model that could support clinicians by providing accurate results and ...

Stochastic dynamical systems arise in many scientific fields, such as asset prices in financial markets, neural activity in ...

The success of DeepSeek’s powerful artificial intelligence (AI) model R1 — that made the US stock market plummet when it was ...

Andrew Foster, the bank's chief data officer, explained how he has been instilling data discipline across the organization ...

One of the great challenges of ecology is to understand the factors that maintain, or undermine, diversity in ecosystems, ...

New research reveals how ancient Greeks picked their names, showing social pressure played a major role in naming traditions.