MMM isn't a replacement for all attribution, but it is a powerful strategic layer that can restore clarity to marketing ...

For decades, whether someone could secure a loan often came down to a single number: their credit score. Today, that reality ...

The era of digital twins offers a future where deep biology, AI and real-world data combine to make medicine more personal, ...

Scientists have developed and tested a deep-learning model that could support clinicians by providing accurate results and ...

Andrew Foster, the bank's chief data officer, explained how he has been instilling data discipline across the organization ...

New research reveals how ancient Greeks picked their names, showing social pressure played a major role in naming traditions.

Zapier reports that shadow AI refers to unapproved use of AI tools by employees, posing risks to security and productivity.

Despite predicted double-digit compound annual growth rates for cybersecurity spending in general and SOC investments ...

The success of DeepSeek’s powerful artificial intelligence (AI) model R1 — that made the US stock market plummet when it was ...

One of the great challenges of ecology is to understand the factors that maintain, or undermine, diversity in ecosystems, ...

A powerful software tool capable of accurately modeling how cameras capture light could help democratize the development of ...

India has emerged as the leading market for Google's Nano Banana, an AI platform powered by Gemini, enabling users to create hyper-realistic 3D figuri ...