Walmart-owned e-commerce giant Flipkart has launched Flipverse, a metaverse space where customers can interact with brands and shop products. Created in collaboration with Polygon-incubated firm ...

Brand collaborations with movies, while not new, are becoming increasingly popular. 2023 saw a slew of big theatrical releases after a few subdued years. The trend of originals on OTT continued too ...

The collaboration between Flipkart and Moj will see an in-app integration, with users of the short video platform being able to discover and shop from the ecommerce marketplace directly. Brands ...

Overall, Flipkart's #BigTVBiggerDiscounts campaign not only promotes its products but also fosters a sense of collaboration and mutual benefit among brands participating in the IPL advertising ...

Flipkart and Rivigo make it to Interbrand Global's 'Breakthrough Brands' report Interbrand has released their second annual ‘Breakthrough Brands’ Report in collaboration with the NYSE, Ready ...

Bengaluru: Flipkart on Wednesday announced its partnership with Urbanic, a London-based fashion brand, targeting young consumers across India. A collection of almost 1,000 unique styles will be ...

‘Brand Stores’ will help Flipkart align its advertising strategy more closely with its approach to sellers and top brands selling on the platform. In 2012, Snapdeal launched Brand Stores, ...

The Future Of Collaborations: What I'm Seeing. Looking ahead, it’s clear that brand collaborations are evolving. They're becoming more about storytelling, authenticity and creating unique ...

Starting Thursday both Flipkart and Myntra customers can browse and make orders across 11 private-label brands manufactured by Lifestyle.Both Flipkart and Lifestyle to additionally explore other ...

Shoumyan Biswas, Senior Director, Marketing at Flipkart, discusses the new brand identity aimed at driving mobile adoption for the business, the insights behind it and how Flipkart is gearing up ...

Flipkart, India's leading ecommerce marketplace, has unveiled Flipkart IRIS, an insights platform designed to provide brands with deep, actionable intelligence on customer behaviour.

These collaborations can not only increase trust and sales, but they can also help the people involved reinvent themselves. Nina Kotova, Cindy Crawford, Barrett Wissman and Sazan Hendrix Jon Volk ...