您是否全面了解自己和竞争对手的广告在世界各地的表现？ 根据尼尔森发布的《2024 年度营销报告》，72% 的全球营销人员预计未来一年的广告预算将会增加。但是，更多的媒体支出意味着在本已竞争激烈的媒体环境中更激烈的竞争，因为消费者比以往任何时候都 ...

Streaming reached a historic milestone in May as its share of total television usage outpaced the combined share of broadcast and cable for the first time ever, according to Nielsen’s monthly report ...

New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the key to gaining ...

The world of sports is expanding, and a number of factors are shaking up the game. Increased globalization, diversifying ...

Retail media spend is growing. How are marketers incorporating retail media networks in their plans for the year ahead?

“CTV is a strong channel for advertisers today but opportunities exist to make it even better,” said Bill Michels, Chief ...

The world of sports is expanding, and a number of factors are shaking up the game. Increased globalization, diversifying ...

Świat sportu rozwija się, a wiele czynników wstrząsa grą. Rosnąca globalizacja, dywersyfikacja fandomów i zmiany w konsumpcji ...

One clear view of your audience, brought together in one seamless platform. Download your guide for cross-media data and audience insights, and navigate the complexity of media planning with ...

Die Welt des Sports expandiert, und eine Reihe von Faktoren bringt das Spiel ins Wanken. Die zunehmende Globalisierung, die ...

Find out the latest advertising spend trends and competitive dynamics shaping European retail. Tailored for SMBs, this webinar provides specific details for the UK, Italy and Germany. Attendees will ...

TV Viewing trends in the U.S. Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a monthly macroanalysis.