Kia's Russell Wager told "Marketing Daily" that the games would be instrumental in the marketing of its new Telluride SUV.

In an environment of tightening budgets and rising ROI scrutiny, the flawless delivery that once defined a great agency, the ability to get work done faster, cheaper, and without error, is rapidly ...

The multi-year deal includes a range of People Inc. brands, including Better Homes & Gardens, Allrecipes, Food & Wine, Southern Living, Verywell Health, InStyle. The goal is to provide real-time ...

Cunningham was with IPG for 23 years and led the holding company's corporate communications and corporate affairs operation for 15 years as senior vice president.

FCB Founder Fairfax Cone's oft-quoted "The inventory goes down the elevator every night." Unlike agency human inventory, ...

Long John Silver's named Laura Curth Ellis as CMO, overseeing "brand strategy, menu innovation and guest engagement." ...

Dick Van Dyke published a new book just last month, "Dick Van Dyke: An Optimist's Guide to a Happy Life, 100 Rules for Living ...

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Cunningham was with IPG for 23 years and led the holding company's corporate communications and corporate affairs operation ...

Data from NRF, Adobe and Mastercard shows people were out in force -- but only buying when marketers deliver value.

TikTok is launching a "Nearby Feed" focused on connecting users with content, creators, trending places, and brick-and-mortar ...

With new in-app ecommerce options, Discord says it now allows gamers to "find, buy, and gift in-game digital goods from chat, ...