The grocery delivery platform is the first retail media partner to enable targeting and end-to-end measurement directly ...

Getting inclusivity right does not require initiatives like a DEI team, but rather full organizational buy-in, marketers said ...

During an Advertising Week panel, CMO Drew Panayiotou explained how marketers can measure success when accuracy is not completely possible.

Executives from Unilever, Gap and Marriott are increasingly focusing on agency partners who can deliver on performance and ...

At Advertising Week, Todd Kaplan said marketers should think of brand building like pointillism and not rush to jump on every ...

PepsiCo has tripled content production since integrating the agency closer to its internal teams while seeing sales growth ...

With younger consumers in mind, the pizza chain has a new look and sound, including an audio-visual expression voiced by singer Shaboozey.

Tumi, which piloted Amex Ads, saw return on ad spend 30% higher than its targets while reaching more Gen Z and millennial ...

Brands must be aligned with agency partners and remove barriers to execution, executives explained at Advertising Week New ...

Business AI helps small- and mid-sized companies provide AI-powered sales guidance without the typical complications of using ...

Executives discussed the importance of brand values in growing loyalty and the future of inclusive strategies during Advertising Week New York.

Agencies are preparing for a world in which generative AI-powered experiences are expected to play a dominant role.