Study finds AI visitors bounce more, view fewer pages, and engage less than search users, raising new doubts about Google's ...

Writing for Google and real people? These six SEO copywriting pillars will help you do both – without sounding robotic.

UK's Competition and Markets Authority are eyeing tighter control of Google, a move that could reshape how advertisers reach ...

Google Ads testing URL inclusions and exclusions should give you more control over which site pages influence ad generation.

Microsoft Advertising’s new Audience campaign controls give you visibility into mobile app placements and let you exclude ...

The Cross-Platform Measurement How-to Guide from Cint offers a clear, practical look at how brand lift can bring clarity to ...

Google AI Mode is now available outside of the US, with Google’s first international expansion of the future of its search ...

Forget chatbots. The future of digital asset management isn't just about AI; it's about AI agents taking over the tedious ...

To be clear, the problem wasn’t AI. The problem was the strategy holding it all together. And not because you didn’t know ...

Google's new 1st Order Promotions for Shopping ads let merchants automatically offer exclusive discounts to first-time customers.

Learn how to bring AI agents into your PPC workflow. From simple tasks to multi-agent systems, here’s how to automate smarter ...

Whalen was known for her relentless pursuit of providing value with your content and shepherding the industry to a more ...