The Cross-Platform Measurement How-to Guide from Cint offers a clear, practical look at how brand lift can bring clarity to ...

Google AI Mode is now available outside of the US, with Google’s first international expansion of the future of its search ...

Microsoft Advertising’s new Audience campaign controls give you visibility into mobile app placements and let you exclude underperformers.

Google's new 1st Order Promotions for Shopping ads let merchants automatically offer exclusive discounts to first-time customers.

This new feature acts like a privacy compliance scorecard, giving Excellent or Good scores your Consent Mode setup.

To be clear, the problem wasn’t AI. The problem was the strategy holding it all together. And not because you didn’t know ...

Whalen was known for her relentless pursuit of providing value with your content and shepherding the industry to a more ...

AI Mode clicks, impressions, and positions are now in Search Console. Google's help doc explains how new queries and elements ...

It’s the practice of earning mentions, links, and trust from community-level sources — neighborhood blogs, local influencers, ...

Google Ads has added a new “Conv. value (incl. predicted)” metric that blends actual and forecasted data, giving advertisers ...

Why we care. Meta’s new generative AI tools drastically reduce the time and effort needed to produce high-quality, on-brand ...

Join us for a live panel discussion on how top brands are using Customer Data Platforms (CDPs) to unify customer data, ...