A nationally ranked athlete with a decade-long rise through MSL China, Zhang combines resilience and leadership to drive sustained success and industry influence.

#generative engine optimisationThe rise of GEO: How AI search is changing digital marketing When 58% of Google searches end without a click, marketers must quickly understand Generative Engine ...

Blending data-driven strategy with creative vision, Lu has grown 1UP Digital into a go-to partner for luxury brands in China by driving standout results for clients like Marimekko, Stella McCartney, ...

Google’s AI Overviews have become a dominant feature on the search engine after launching worldwide in May 2024, with 56% of marketers seeing an increase in web traffic. Despite accuracy issues in ...

Cleft lip, with or without palate, is among the world’s most common birth defects and rates are highest in Asia, affecting roughly 1 in 500 to 600 births. At Smile Asia’s annual gala in Singapore, ...

Dentsu hasn’t ruled out selling or partnering its overseas agencies as part of a bold push to overhaul underperforming operations outside Japan. In the post-results Q&A session with analysts, where ...

WPP Media won Mastercard’s $180 million global media account from Carat. In a statement sent by Mastercard to Campaign, the company’s spokesperson said that while WPP Media will lead media strategy, ...

From the first prompt to the final cut, Campaign takes an inside look at how agencies are actually using GenAI tools as they integrate them into their everyday creative processes.

Temu appears to be the biggest benefactor of Amazon’s recent exit from Google Shopping ads, according to new data. In July, Amazon completely withdrew from Google Shopping ads after a year of gradual ...

With sharp acumen, a flawless pitch win rate, and a double-digit revenue lift under her belt, Summer Liu makes it all look deceptively easy.

As deputy market leader for Burson Australia and New Zealand, Jessie Gogan is known for her sharp instinct for culturally resonant storytelling and has become a trusted advisor for brands navigating ...

Accenture Song has promoted Junichiro Kurokawa, its long-time Japan head, to lead the agency’s Asia-Pacific business, while retaining his current title as Japan lead. Kurokawa will continue to be ...