I jumped into some totally normal Roblox games—except they weren’t so normal once things got going. What started as fun and harmless turned creepy fast. In this video, I explore games that ...

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The fact that Dress to Impress doesn’t look like other Roblox experiences is part of its allure. In most Roblox games, your character is, well, just a block.

There are a few parts to what Roblox is announcing on Tuesday. One is that Roblox is revealing for the first time that it’s investing $25 million as part of the Game Fund.

But Roblox is primarily a building game, not a market simulation. The game is physics-based and encourages both building things out of virtual blocks, and using scripting to code how items behave.

As gaming hits draw tens of millions of simultaneous players, Roblox engineers make sure the internet’s youth never deal with buffering.