Walmart announces two new experiences on Roblox: "Walmart Land” and “Universe of Play," where players collect merch, play games, attend concerts and more.

Roblox may not cater to people born before the turn of the century, but it doesn't exclude them either.

Gamefam said that its branded games on Roblox and Fortnite have exceeded 2.7 billion brand engagements in 2024.