Roblox, the somehow-increasingly-popular free video game, is ready to monetize its newfound infamy. The game’s oft-memed death sound — a strange and comical "oof" — will now cost in-game ...

The Roblox "oof" sound, which became famous not just with players but around the internet as a meme, has been removed from the game entirely due to a licensing issue.

Fans of Roblox may notice that a familiar, iconic sound is gone: the oof sound effect, which often played upon taking damage or death. Now it’s been replaced with a “dehhh” due to licensing ...

Tallarico and Roblox seemed to work something out, as in 2020 it was revealed that the "oof" sound would be replaced but with the iconic version still licensable for $1 or 100 robux.

Three years after it was removed from Roblox due to a licensing issue, the beloved "oof" sound effect has returned to the game.

The Roblox community was vocal in its response to the change, which was so popular that even Post Malone based a two-hour Coachella set off the sound effect.