After dominating the real-world sportswear market, Nike is ready to conquer the virtual world with the recent unveiling of their all-digital "NIKELAND" on the Roblox gaming platform. The video ...

Nike has teamed up with Roblox to create their virtual Nikeland world, where players can compete with friends in various mini-games and activities.

The virtual world is inclusive of Nike buildings, fields and arenas for people to take part in different mini-games like tag, dodgeball to "The Floor Is Lava." ...

Roblox creators will be able to design their own mini-games from Nike sports materials called the NIKELAND tool kit. “Dream it. Make it. Play it.” Nike plans to connect the real-world to the ...

Nike’s digital results – in no small part due to those metaverse experiences – now represent 26% of its total Nike brand revenue.

The event is in partnership with Snapchat and will feature mini-games and easter eggs for players to find. Recently, Roblox reported its Q3 2021 revenue was up 102 per cent, reaching $509 million, ...

The digital space, called "NIKELAND", allows players to outfit their avatar with special Nike products and is free for anyone to visit on Roblox. Visitors can currently play "Tag", "The Floor Is Lava" ...

It’s no surprise to see Nike partner with Roblox on a metaverse play. With more than 200 million estimated monthly active users, it’s one of the most popular games among kids and teenagers. By ...

(Reuters) - Nike Inc on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp, becoming one of the first big brands to enter the "metaverse".

WASHINGTON COUNTY (dpa-AFX) - Sportswear company Nike Inc. (NKE) said on Thursday that it was teaming up with Roblox to create a virtual world known as Nikeland on Roblox's online gaming platform.

In Nikeland, Roblox users can hang out with others, play mini-games, and create their own experiences using interactive sports materials.