Roblox announced a series of changes at its developers conference, including ones that'll give creators more chances to earn money.

Roblox is opening its User-Generated Content storefront to more people, but you might have to pay an advanced upfront fee to sell your digital wares.

Roblox notes that the Gen Z age group makes up more than half of its 71.5 million daily active users. Currently, Roblox’s immersive ads include portal and image ad formats.

Roblox is opening up its video ads offering to all advertisers following trial testing with brands including Warner Bros. Pictures.

Roblox is planning to introduce premium games to its platform, alongside revenue sharing of up to 70% for developers.