On July 30, 2009, Roblox added a feature called groups. Any such team that a player creates or joins can have nearly an endless number of members.

Roblox just made its biggest advertising power move yet – and it could change how brands think about gaming, attention, and ad formats that don’t make people want to rage-quit.

With the Rewarded Video ads, Roblox users watch up to 30 seconds of full-screen video ads in the Roblox games and online experience to receive the perks the game creator chooses to make available.

The online gaming platform will allow ads to be shown to users ages 13 and up. Roblox notes that the Gen Z age group makes up more than half of its 71.5 million daily active users. More from Variety ...