Roblox 101: How to Make Money From Your Video Games Robux may be virtual, but Roblox can make you big bucks. We show you how.

Tens of millions of these games live on Roblox ’s browser—hundreds of times more titles than exist on Steam. Every day, 43 million people play those games, mostly kids.

Like YouTube, Roblox started as an online stage for young creators. As the company grows toward 100 million active daily users, contributors are making big money selling games.

Roblox launches its first generative AI game creation tools The Code Assist and Material Generator betas hope to make game creation less tedious.